Here, swallow this BRIQ

A BRIQ is a Big, Really Impenetrable Quote, and you shouldn’t try to make judges swallow them, because they won’t. BRIQs are lazy, because they say to the judge “here’s a bunch of stuff for you to read and figure out.” BRIQs are visually daunting, especially in block-quote format. Imagine being a judge who was reading Joe Jamail’s brief in Minton v. Gunn and turning to page 15 to see this:

BRIQs

The entire argument on the page is: “Another judge said the same thing we’re arguing: BRIQ … BRIQ. And then he said BRIQ.” That’s just lazy.

If you have quotes that are so on point that they win the case for you, the worst thing that you can do (other than not mention them at all) is serve them up without comment in BRIQ format. There’s a good chance the judge will skip over anything as unappetizing as a BRIQ, and a better chance that he won’t fully understand its significance if he does read it. If the quotes are that good, you should be explaining them, not just lining them up like masonry samples. And, by the way, you should be doing it on page one, not page fifteen.

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